Expanding a Block Party to a Neighborhood Festival
Client: Friends of the Rail Park
Project Partners: nicethingsMusic & Pink Social Strategies
Scope: Event Production
Location: Callowhill Neighborhood of Philadelphia
With their ongoing objective to activate and champion public space by connecting communities to green space and cultural experiences, Friends of the Rail Park kicked off their 2023 capital campaign and 5-year anniversary with the ultimate Philly celebration – a block party! Tabb Management was engaged to produce the marquee event into neighborhood festival.
The Rail Park is a disused railway turned into a public space, with a bold vision to transform 3 miles of railway in the future. The Rail Park Block Party activated both the elevated railway park and an adjacent, street level, privately-owned parking lot for the festival grounds.
The 2nd Annual Rail Park Block Party brought together more than 3,750 people for a day of community connection, neighborhood celebration and a first-ever music festival. Attendees enjoyed a variety of family-friendly activities, music, a pop-up beer garden, local craft vendors, made-to-order screen printing and more!
Press:
- The City Root (instagram)